Connect with us

Hi, what are you looking for?

Business

A clothing label with a twist

Denim-Loft-BW-clothing
HOT LOOK: Denim Loft BW clothing

For a 24-year-old stylist, Puisano Sane, there’s simply no such thing as too much denim.

The young creative-cum-businessman is the founder of  The Denim Loft BW, a clothing label that deals exclusively in the famous cotton-based fabric.

With a Facebook following of over 12, 500 and a clientele that is steadily growing, the brand is slowly making its mark on the fashion industry.

Dealing in denim

FASHIONABLE: A model rocking Denim Loft BW merchandise

Mention denim to Sane and he immediately responds with two words: ‘timeless quality.

“What I find intriguing about denim is the fundamental fact that it can connect us to so many fashion eras within the blink of an eye, whether one has been there or not,” explains the Gaborone-based entrepreneur.

He tells Voice Money his creative inspiration comes from ‘everything and everywhere.

“If one is looking for motivation to turn a concept into a reality, there is no limit to inspiration,” is his philosophical assessment.

Advertisement. Scroll to continue reading.

When pushed further, Sane conceded he draws motivation from black-owned businesses, big brands, and renowned companies.

Like so many enterprises, both big and small, Sane’s own business suffered at the cruel hands of Covid-19.

Along with other local brands, Sane used to display his wares at Mmamontle in Molapo Crossing. However, when the pandemic hit, business plummeted and his income fell drastically. Soon he could no longer afford the rent and was forced to vacate the coveted site.

As restrictions tightened and the borders closed, Sane found it increasingly difficult to order his stock from Europe.

Forced to rely on local merchandise to keep Denim Loft BW going, the obvious drop in quality did nothing for the business’ reputation.

As the restraints ease off gradually, Sane is confident his label will recover and return to its roots.

Although he strives for unique, distinct outfits, the show-stopping stylist prides himself on a minimalistic look, preferring to let the clothes do the talking.

Advertisement. Scroll to continue reading.

Looking to the future, Sane hopes to expand his footprint across the country and ultimately create employment for the youth as his business flourishes.

Dealing in denim

STYLIST EXTRAORDINAIRE : Sane

As part of his corporate social responsibility, he is actively working on a plan to help orphanages and other community projects in Botswana.

In conclusion, he expressed gratitude to all his supporters and assured them great things are yet to come.

“I am very grateful to everyone that has been in support of the great brand The Denim Loft BW is becoming. We are looking forward to improving this year and to make everyone look amazing,” he said.

For more on denim wear, follow The Denim Loft BW on Facebook, Instagram, and Twitter.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

News

A Covid-19 patient tragically died after an ambulance that was transporting him from Hereford Clinic to Werda Clinic overturned in a gravel road about...

News

• Accuses Brewery of putting profits before Batswana President Mokgweetsi Masisi has responded to Kgalagadi Breweries Limited (KBL) in an urgent case in which...

News

Suspected thief accuses cops of assault A middle-aged man accused of shop breaking and stealing has hit back with accusations of his own, claiming...

Entertainment

Hashtag gains momentum As tension and anxiety reaches their peak, with a staggering 4, 008 Covid-19 positive cases registered in the space of three...

Entertainment

Shaya watched on as savages went for blood. Many of you my dear readers went in hard on the main paper’s front page last...

News

Was apprehended on a suicide mission

News

Man upset with lover for peeing next to his car Furious at his girlfriend for peeing next to his beloved car, a 31-year-old man...

News

Judge Kebonang conflicted in the Isaac Kgosi matter-BURS The Botswana Unified Revenue Service (BURS) Acting Commissioner General, Segolo Lekau has made startling allegations against...

Entertainment

Taking Tabitha to the top In 2013, Florence Manyena called time on her 29-year teaching career. The married mother-of-seven was not lost to the...

Entertainment

Following President Mokgweetsi Masisi’s announcement that a post for Chief of Staff will be created at the Office of the President, many names have...

News

Botswana Democratic Party Youth Executive Committee (NYEC) has joined the chorus of those of people calling against the possible extension of State of Public...

Entertainment

Kealeboga Dihutso (Radio Veteran): One day we’ll know why Prof. Mosepele Mosepele resigned then almost immediately backtracked… Whether he tells us or someone tells...

News

Botswana Congress Party has postponed its weekend elective congress to a later date possibly in September. BCP President, Dumelang Saleshando told the media this...

Politics

Member of Parliament for Mahalapye East, Yandani Boko gave Ministers a lecture on how they should prioritise issues in Parliament. When given the opportunity...

News

Minister of Finance and Economic Development, Peggy Serame says the ministry is reviewing the Special Funds to close existing gaps and avoid misuse. Answering...

Entertainment

Shaya would like to take this moment to congratulate Lepsy of DC Tours on his new set of wheels. I know my congratulations come...

Advertisement

Copyright © TheVoiceBW. (Since1993) made with ❤️ in Botswana.