Botswana Institute of Chartered Accountants (BICA) has launched a campaign called Inspired Opportunities to reposition the BICA brand and to clarify the BICA mandate to all stakeholders.
Speaking during the campaign media launch on Thursday last week, BICA Chief Executive Officer (CEO), Verily Molatedi said as part of the institution’s strategy, BICA conducts satisfaction and brand perceptions surveys every two years.
“The survey aims to identify gaps in our service delivery and factors that affect our brand negatively,” said Morapedi, adding that this is done to put interventions in pla...
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In this article:BIC, Botswana Institute of Chartered Accountants, Business, Verily Molatedi, Voice Money
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