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Colour, decoded

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Pick a Colour!

Whether you’re a fashion brand trying to lure and connect to anaudienceor a political party trying to get votes and strengthen civilians’ trust, or going for a striking outfit – colors plays a visual representative in speaking for us, without us having to say a word.

According to Wikipedia, “the Psychology of colours in Marketing, color is an essential tool because it has an impact on how we think and behave.

Color directs our eye where to look, what to do, and how to interpret something. It puts content into context.”Colour is a fundamental phenomenon from everyday life.

In fashion,it brings a simple effectiveness and effervescence that plays an integral role in that it carries with it a psychological meaning to affect mass consciousness.

It’s worth acquainting yourself with a few fundamental reasons why one should choose a certain colour over the other in certain occasions or situations.

For example, black is a dark colour in fashion that represents sophistication, and it is ideal for evening outings such as black tie dinners or special occasions.

Moreover, it also has the appeal to create somber moods hence why it is used to mourn or in funerals.

White is a pure and next to cleanliness hue which symbolizes a perfect connotation. It is preference in weddings comes from this fact. Red is a striking colour that symbolizes intense emotionslike feistiness, warmth and passion.

It is mainly used by brands or organizations that want to convey a passion, leadership, will power and vibrance. A perfect example is the Christian Louboutin’s red soles which has been a timeless fashion.

My favoritecolour, yellow or mustard like the sun, gives off an optimistic energy and sheer happiness. When you want to give off a radiant streak or fresh energy, wear yellow! Blue is a warm colour that depicts trustworthiness, calmness and peace.

Moreover, light blue can be relaxing while dark blue can signify strength and reliability.

Purple is a colour ofgrandeur – sentimental and sophistication.

It symbolizes wealth and luxury, that is why it is fit for Queens like Queem Elizabeth.  Orange is bright, fun, friendly and playful.

It commands attention without being too overpowering.Without colour, fashion is nothing! Are there any other palettes you keep on rotationor are gravitating towards this season?

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The Melody Gospel

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The TV Show Season 2 came to an end on Saturday night as the finale took place at Tlotlo Hotel and Conference Centre . Catch full story in The Voice newspaper

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Mrs. Botswana retains crown

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Mrs. Botswana retains crown

Earlier in October, the unconventional Mrs. Botswana beauty pageant was marred by controversy and chaos as a group of aggrieved contestants petitioned the organizer to re-calculate the scores.

The controversial pageant made headlines when the hopefuls in an interview with The Voice called for independent auditors to be employed to oversee the whole process.

However, the event never materialized because the Chief Organizer, Kgalalelo Lesetedi said she was not pleased with the way the syndicate handled the whole matter in what she termed to be “ruining the brand’s name.”

Sitting in an interview with The Voice this week Lesetedi passionately recounted how she got to start Mrs. Botswana, which debuted in 2017.

“I saw it happening in other countries and I was like ‘Wow! We don’t have that in Botswana, what can a lady like me do? I’m married, so what more can I do?

I’m into the advocacy of happy and healthy marriages. It was a hard beginning, my husband even sold his car to fund my dream because I believed in this thing when no one did.”

In 2017, the crown landed on Keitumetse Motlhasedi and the 2018 crown was won by Keletso Linchwe both of whom went on to compete in China and the Philippines respectively.

Maureen Mathuba managed to snatch the crown this year.

“The first time I heard of Mrs. Botswana was when my sister told me she’s registered my name for the auditions. To me, it was a ‘Wow!’ experience. I have always wanted to be this beauty queen but there were no pageants catering for women with children and moreover, married. Finally there came someone who thought about giving us a chance to enjoy and acknowledge ourselves.”

Mathuba is currently conducting her project on Gender Based Violence and children’s protection.

It also strives to get boys and girls to accept and interact with each other without fear.

In response to the syndicate that pushed for the recalculation of the scores, Mathuba calmly stated, “This is a competition, I won the crown as any of them would have. If I had not, I would still say, this is a competition.’

The effortlessly beautiful woman will be leaving for Mrs.

Universe in China from the 21st December 2019 until the 1st of January 2020 and she promises to bring the crown home.

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BIMC, COSBOTS copyright master class to be held

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BIMC, COSBOTS copyright master class to be held

As the last lap into the final preparations of the much-anticipated Botswana International Music Conference (BIMC) gets underway, Copyrights Society of Botswana (COSBOTS) has joined the fray.

BIMC was first held in 2015 to expose local artists to the business side of the music industry.

It has continued to attract a big following over the last four years.

This year’s event has attracted 52 international speakers and delegates as well as 50 local speakers and delegates from various sectors of the music industry.

The man behind the event, veteran promoter and social media commentator Seabelo Modibe has said that international speakers are expected to share insights on Copyright Law and Royalty Management, a topic which has been causing a lot of confusion amongst local artists on how exactly COSBOTS works.

“As BIMC we believe that this Masterclass will help organizations prepare and stay ahead of the curve so that once licensing starts they are well equipped and tooled on Copyright and Royalty Management matters,” Modibe explained.

Next year COSBOTS will commence licensing rights such as reprographics followed by digital and online users of works such as mobile telephony, Over the Top Applications (YouTube, WhatsApp, Instagram), streaming services and online broadcasters to name a few.

“BIMC and COSBOTS have found it fit to organize this particular Masterclass to make sure all users, copyrighted works administrators know their responsibilities as per the Copyright Act,” Modibe said.

The Masterclass will be held at the GICC for two days from November 27 -28th.

The speakers list comprises of Karabo Senna (RSA), John Max (Namibia), Adv. Nhlanhla Sibisi (RSA), Adv. Ntsietso Mokitimi Makhofola (RSA), Stephen Hollis, Mirrias Syamutondo (Zambia), Leemisa Molapisi (RSA) to name a few.

The music conference will also offer an opportunity for networking as it will host music distributors such as BET, MTV base, organisers of the Standard Bank Joy of Jazz, Momix, The Imbizo, Moshito, locally celebrated Gaborone International Music and Culture week (GIMC), the Vic falls carnival just to mention but a few

@sharonmathala
sharonm@thevoicebw.com

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