Connect with us

Hi, what are you looking for?

Shaping the tourism of tomorrow
Shaping the tourism of tomorrow


Shaping the tourism of tomorrow

  • ABSA navigates Tourism industry

Absa Bank Botswana has pledged its support for tourism businesses in and around the Okavango Delta as the industry shows positive signs of recovery from the effects of Covid-19.

Speaking at the bank’s Customer Appreciation Dinner at Crocodile camp in Maun last Thursday, Absa’s Botswana’s Managing Director, Krishnan Menon explained this is because their bank is committed to being a strategic partner in Ngamiland’s recovery, economic growth and development.

“We are positive about the prospects of Maun and the district at large, which is particularly endowed with fertile land for agriculture and natural resources which set it apart for tourism,” he declared.

Acknowledging the importance of both agriculture and tourism in government’s diversification agenda, Menon said, “As a bank, we continue to align our strategy to support government’s agenda through supporting industries such as tourism and agriculture sectors which are for Botswana’s transformation and sustainable growth.”

Menon added that even though the tourism sector w one of the hardest hit by Covid-19, signs of recovery are evident, effectively placing the sector at crossroads.

“The measures put in place will shape the tourism of tomorrow!” he exclaimed

Advertisement. Scroll to continue reading.

The recovery signs Menon indicated include among others: Botswana’s successful vaccine rollout, low hospitalisation and deaths related to Covid-19.

He stressed this will go a long way in restoring confidence in travellers.

Although it might take a while to return to pre Covid levels, Menon stressed the participation of locals in the promotion of domestic tourism has given Batswana opportunity to appreciate the beauty of their own country.

It also helped lessen the negative economic impact in the tourism businesses and the livelihoods of people within the region.

Shaping the tourism of tomorrow

MARKETING MAN: Dawson Ramsden

Confirming this, Botswana Tourism Organisation Marketing Executive, Dawson Ramsden noted the pandemic had shown there was potential in local tourism.

“We have seen a lot of 4×4 clubs coming up, exploring Makgadikgadi and other destinations, so let’s not forget the local market now that Covid is behind us,” said Ramsden, imploring established tourism business to create incentives for corporate clients and employees to travel locally.

He further noted local tourism had diversified from the traditional wildlife and photographic tourism to include other sporting, cultural and entertainment activities, citing the annual Makgadikgadi Epic and Khawa Dune Challenge as examples.

Advertisement. Scroll to continue reading.

He added the high turnout at this year’s Epic was an indicator that everyone is hungry to travel.

Click to comment

Leave a Reply

Your email address will not be published.

You May Also Like


Help us find Dr. Rowland A purported Neuro Surgeon Specialist, Dr. Thabo Rowland, is a wanted man. At least 25 people are looking for...

Latest News

Supermarket launches grocery coupon scheme Payless Supermarket has launched a grocery coupon scheme which will allow customers to buy food commodities on credit and...


Former Minister of Defence and Botswana Democratic (BDP) Deputy Secretary General, Shaw Kgathi, has thrown his name in the hat for the Secretary General...


WATCH: A murder convict who killed his lover by stabbing her heart, slitting her throat and waiting for hours for her to die before...


WATCH: The Court of Appeal has set aside nine strokes of the cane that were to be administered on petty criminal, Temogo Radidiba (white...


From mouths of MPs “I have never seen a party without promises, it will be the first time” Tsogwane Last week Vice President, Slumber...


Passenger relives horror A3 crash that killed 16. “Piercing screams of dying people and those in pain were the only sounds one could hear...


Father strangles son then commits suicide A Tutume family have been ripped apart by a suspected murder-suicide which left a little boy dead and...


Makwala’s national team retirement leaves sour taste Having provided the nation with countless golden moments in the last 15 years, one of the country’s...


Kopong ‘hitman’ locked up for a decade An alleged hitman who was hired to kill a teacher in Kopong has been locked up for...


BDP MP reports councillor for threat to kill Botswana Democratic Party (BDP) Letlhakeng Sub-District Council Chairperson also Councillor for Mantshwabisi, Meshack Tshenyego, has appeared...


Okavango Voice cash strapped lake Ngami begs wildlife for hunting quota Lake Ngami Conservation Trust has accused Maun Regional Wildlife Office of sidelining and...


1 million expired doses get three-month extension At least a million doses of expired Pfizer vaccine will have their shelf lives extended by a...